I was given the advice that its better to have a blog on your website, because you want to ultimately drive traffic back to your site, not Wordpress or similar. Okay, I get that. It makes sense. But I have to say that all this technology is becoming a full-time job, rather than a marketing tool. I have set up my Facebook page for my book, and I have to admit its like pushing poo up hill. I struggle to think of three or four things a day to post, to get likes to get engagement. I spent months teaching myself video editing software so that I could put together my own motivational videos. I did them, posted them, and barely got a like! I spent MONTHS getting to the stage where I could create these videos.
Josh thinks its because everybody is in such a hurry, they're only interested in little cartoons that can be re-posted. Have you noticed that that's the new favoured shares on FB now? I must admit, I am feeling defeated by the mountain of technology that pushes down on me day after day after day!
Don't get me started on the charging of devices, creating more disc space, backing up to clouds, upgrading RAM to deal with the larger workload. It's all totally exhausting and really quite complicated. I consider myself quite 'up' on technology, and I'm beginning to struggle. Is it an age thing? is this the natural progression of years? I'm sure some sharp-minded little 12 year old could come into my home office and sort everything out in a jiff! Am I the modern day version of my Mother who couldn't work out how to turn my boom box off in the 80's? Will I, like her, end up banging all the buttons in frustration, then eventually reverting to pulling the plug out of the wall?
We have turned to technology to get our basic emotional needs met. In particular the need for the exchange of attention. And when we go to the effort of learning something, creating something, mastering something, our need for attention asserts itself and wants people to notice. For them to say, "Hey, good job!" Our need for attention demands that our efforts are not in vain, but are rewarded by the knowledge and evidence that you've touched another person's life. Made a difference to someone. Helped create a positive change in another person's life. Our need for attention demands that people reading what we write, comment on it, watching what we create and listen to what we say . . . on the rare occasions that we say anything.
I think technology is one of the most classic double edged swords. I see older people, using it to easily connect to the outside world. My Dad is a great example of this. But recently his computer has been misbehaving and he has been very frustrated by having his need for Connection disrupted. Whereas my Mother, has loved it because she has been able to spend more time with him, when he might otherwise be at the computer.
Are we losing the ability to connect in a normal, personal and face to face way? Are we, the human race, slipping through the cracks of the megabytes, terabytes, tweets, posts, blogs and feeds? What do you think?
PS - I just had to add, that I tried to publish this blog to my FB page, which used to happen automatically, but now I have to authorize an app, that takes me to FB, that doesn't authorise AAaaaaaaarrrrrggggh!